Associate Influencer Marketing Manager, Dove Men+Care

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.   

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business.We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE​

​​Dove Men+Care is the fastest-growing male PC brand of the last decade, an almost €1bn brand with an ambition to double its size by 2030. Dove Men + Care is renowned as one of the world’s leading Beauty and Personal Care brands, operating across Skin Cleansing, Deodorants and Hair. The brand champions progressive masculinity and is anchored in its purpose – to inspire men to experience the transformative effects of caring for themselves and others. 

Dove Men+CarePersonal Care is one of the largest cells for personal care globally and is a key growth driver for the category at Unilever. As the US Dove Men+Care Influencer Marketing Associate Manager, you will work with the iconic brand to develop long term influencer strategies and establish best in class processes to upskill capabilities in this discipline.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

This role collaborates closely within the Performance & Engagement and Digital Commerce marketing global and local teams to set up a strong connection between owned and paid media and content by engaging with and leveraging influencer activity across channels (e.g. paid media, shopper, ecommerce, etc.)

Lead Others Say Campaign Development and Execution

• Develop and execute multi-tiered, data-driven influencer marketing strategies for tentpole and always on influencer marketing campaigns (paid and earned)

• Drive compelling and consistent messaging across earned and influencer channels. 

• Identify, cultivate, and manage partnerships with influencers that align with the Dove Men+care brand ethos and resonate with target audiences. 

• Oversee the execution of influencer campaigns, ensuring alignment with marketing objectives, and measure the impact on brand growth and engagement. 

Stakeholder and Agency Management

• Develop influencer and creative briefs, in partnership with agency partners to support campaign objectives

• Develop and scope team projects that map to critical business goals 

• Manage the organic seeding talent program, including target list development, outreach and identifying sampling/partnership opportunities

• Manage paid boosting of all influencer content in partnership with internal teams and paid media agency partners

Performance Measurement and Insights

• Track and analyze the performance of organic and paid influencer campaigns, providing actionable insights to inform future strategies. 

• Leverage tools and analytics platforms to measure reach, engagement, earned media value, and brand sentiment. 

Organizational Development& SME

• Establish best in class process to drive influencer marketing within the portfolio, including what best in class creative looks like to drive storytelling with influencer partners.

• Partner with and upskill brand teams to author detailed influencer briefs, syncing with other consumer comms and marketing channels to identify potential integrated opportunities.

• Keep up to date with industry trends / competitor activity and act as a thought leader on social media trends and influencer news especially focused on Gen Z, Millennial, Latinx, AA and multicultural audiences and influencers. Be the expert to gauge trends and inspiration in a consistently changing landscape.

• Work closely with US PR contacts to share and embed best practices

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• ​​Bachelor’s degree required

• 4+ years experience of influencer marketing or agency experience required; experience in the beauty or personal care industry preferred

• Strong relationships with media contacts and experience managing influencer partnerships and campaigns. 

• Proven ability to create and execute communications strategies that drive earned media and brand engagement. 

• Excellent verbal and written communication skills, with a knack for storytelling and brand-building. 

• Strong project management skills, with an ability to juggle multiple projects in a fast-paced environment. 

• Deep understanding of influencer marketing best practices and social media platforms. 

• Strong curiosity and entrepreneurial spirit; leadership and ability to work in a matrixed organization

• ​Robust analytical skills 

Skills

​​Communication Skills

​Strong written and verbal communication skills to craft engaging content, respond to community inquiries, and represent the brand authentically across platforms.

​Social Media Expertise
Deep understanding of social media platforms, algorithms, and engagement best practices, with experience in community building and moderation.

​Content Creation and Curation
Creativity to develop compelling content aligned with the brand’s values, tone, and audience interests, as well as the ability to source and share relevant content.

​Analytical Skills
Ability to analyze engagement metrics, user feedback, and trends to improve content strategies and community initiatives.

​Empathy and Conflict Resolution
High emotional intelligence to handle sensitive conversations, manage crises, and foster a positive community atmosphere.

​Project Management

​Strong organizational skills to manage multiple campaigns and initiatives, work cross-functionally, and meet deadlines.

​Collaboration and Influencer Relationship Management
Experience working with influencers, brand advocates, and cross-functional teams to execute campaigns and foster brand partnerships.

​Trend Awareness and Adaptability
Staying up-to-date with evolving social media trends and platform features, and being adaptable to changes in consumer preferences and community dynamics.

​Crisis Management
Skills in handling reputation management, identifying and mitigating risks, and escalating issues when necessary.

​Customer Focus
Commitment to creating meaningful, value-driven engagement that enhances the customer experience and builds brand loyalty.​

Leadership

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

What We Can Offer You

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us atNA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.