Media Strategy & Performance Foods

About Us:

Every day, 3.4 billion people around the worldenjoy our products–from groundbreaking brands like Hellmann’s, Knorr,Domestos, Dove and Rexona (to name just a few). Our brands lead the way – innovating in their fields, delighting theirconsumersand powering our business forward. A role with us means endless opportunities with global brands that make markets.Extraordinary opportunities that will shape you, yourcareerand the future of Unilever.

Unilever US Foods is searching for anexperienced media expertwho is equal partsFood LoverandGrowth Hunter—someone who brings the irresistible dual power of craftingcrave‑worthy brand desirewhile relentlessly foraging forevery lastpocket of growth across digital and social ecosystems.We’relooking for a marketer who canplate our Food brands at the center of culture, serving up measurable business impact and fueling end‑to‑end demand generation for our portfolio of global powerhouses (Hellmann’s, Knorr) and premium culinary icons (Maille). This role sits within the Media Strategy, Performance, and Digital Marketing Capability team in Unilever US’s Foods business unit and reports to the Associate Director of US Foods Media Strategy, Performance, and Digital Marketing Capability.You’lllead media strategy, planning, and optimization in partnership with our media AOR—maximizing ROI across the media ecosystem and driving growth with a bold, social‑first palate.

Primary Responsibilities: 

• Be thesubject matter experton E2Emediademand generationwith a focus on National Media,leveragingdeep understanding of consumerand the media landscape

• Act as the strategic steward of our iconiccart ofbrands(Hellmann’s, Knorr, Maille), knowing each media plan like a signature recipe and partnering with agencies to translate business challenges into crisp, flavorful mediaobjectivesand KPIs.

• Operate as arelentless growth hunter, alwaysforaging forfresh opportunities to build brand heat and accelerate growth like a perfectly rising dough.

• Own media performance and optimization, bringing aperformancedrivenpalate that continuously tastes, tests, and finetunes media plans using data as your secret sauce for efficiency and effectiveness.

• Partner seamlessly with brand teams,socialfirstleads, agencies, andcrossfunctionalexpertsto plate brilliant E2E campaigns that feel cohesive, satisfying, and culturally delicious.

• Oversee executional excellence, ensuring content, retail, and influencer elements blend together like awellbalanceddish crafted in partnership with brand teams and social leads

• Manage social JBP partnerships for the Foods business unit, extracting maximum value and stirring in learning agendas that keep our strategies fresh and flavorful.

• Bringcheflevelmastery tosocialfirstdemand generation, staying on thecutting edgeof anAIdrivenmedia landscape like a culinary innovator experimenting with bold new techniques.

• Driveaudience growthtied to businessobjectivesby leadingmedia audience developmentinpartnershipwith agency audience specialists,brand and CMI leads

• Play a key role across interagency teams (media, PR, creative), using creativity and asocialfirstmindset to push culture forward and sparkcraveworthydesire for our brands at scale.

• Keep a sharp pulse on culture, collaborating with media partners to bring forward fresh, authentic partnership opportunities that pair beautifully withourcraveworthyportfolio of Foods brands.

• Explorenew marketingmodels with curiosity and appetite, bringing high fluency insocialfirstdemand generation and a hunger forwhat’snext. 

• Monitor industry trends and the competitive landscape, staying ahead of the curve like a chef who always knows the next big flavor.

• Steward the E2E media budget with precision and accountability, ensuring every investment is seasonedjust rightfor maximum impact.

• Bring a hunger for AI innovation, leaning into new toolsthat willcontinuously sharpenhow we craft our media recipes keeping them fresh, future-forward and irresistibly flavorful

Primarystakeholders:

• Global and local marketing teams withinFoods, Foods Socialleads

• Media Agency

• Key Media Publishers and Social Platforms

• Subject matter experts – CMI, Media Performance Analytics, Retail Media 

Qualifications:

• Bachelor’s degree inmarketing,communicationsor a related field; media agency experienced preferred

• 5+ Years experience ina media ormarketingrole; digital/social experiencerequired

• Strong communication,writing, collaborationskillsand ability to influence 

• Effective management ofmultiple stakeholders(internal and external)

• Stronganalytical and strategic thinking skills, the ability to take initiative/set priorities and draw actionable insights

• Creative thinking and a passion for stayingup-to-datewithdigital & socialtrends

• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

• Experience collaborating with multiple agency teams across media, PR, creative

• Excellent problem-solving skills andflexibility to navigate changes and uncertainties that may arise during project lifecycles 

• Being a foodie is a plus!