Brand Demand Creation Insights Manager  

Job Title: Brand Demand Creation Insights Manager 

Location: 100VE, London

ROLE PURPOSE

We are seeking a strategic and result-oriented Brand Demand-Creation InsightsManager to lead the optimization of our social-first brand activations, drive brand influence, and accelerate growth within the dynamic beauty & wellbeing social and Dcommerce landscape.

This role will be transformative in elevating brand performance and maximizing media ROI through data-driven insights and innovative strategies. You will be responsible for leading global initiatives, collaborating with cross-functional teams, and establishing best practices to ensure our social-first activations achieve exceptional results. Key responsibilities include: 

Global Social-First Activation Performance & Optimization:

• Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Others Say/Influencer Marketing (OS/IM) initiatives.

• Collaborate with the Global Brand & Demand Creation teams to yield measurable improvements in brand equity, media ROI, and BESS measures.

Content Excellence & Asset Testing:

• Elevate content excellence through rigorous asset testing, identifying key beauty aesthetics that deliver a transformative impact on brand image.

Post-Campaign Analysis & Learning Curation:

• Curate global learnings from post-campaign analysis, identifying interdependencies across the end-to-end measurement process to optimize impact on organic brand buzz & engagement in social andbrandequitymeasures.

Insights Automation & AI Implementation:

• Drive next-level insights automation by developing and implementing prescriptive AI-generated insights for always-on social-first activation performance optimization.

Media Mix & Content Strategy Optimization:

• Collaborate with the Growth Analytics team to synthesize learnings, identifyingoptimal media mix and content strategy synergies to drive media efficiency and ROI growth.

• Unlock strategic understanding on how different parts of the path-to-purchase funnel are impacted.

Brand-World Building & Influence Growth:

• Partner with Global CMI and Brand leads to drive brand-world building and grow brand influence in strategic social communities.

• Develop audience engagement and targeting guidelines that effectively articulate brand superiority.

On-Retail Marketing Growth Drivers:

• Identify on-retail marketing incremental growth drivers by analyzing media mix strategies that drive measurable increases in performance metrics within a Dcom ecosystem.

Best Practice Leadership & Collaboration:

• Establish and lead a best practice sharing program across Business Units (BUs), fostering collaboration and maximizing the impact of strategic insights across Social First Activation initiatives.

SKILLS AND EXPERIENCE REQUIRED

• Extensiveexperience in social media marketing, digital analytics, and e-commerce, with a proven track record of driving measurable results.   

• Demonstrated expertise in digital insights & analytics tools.

• Strong understanding of e-commerce platforms and on-retail marketing strategies.

• Experience with AI-driven insights and automation tools is highly desirable.

• Proven ability to lead global initiatives and collaborate effectively with cross-functional teams.

• Strong understanding of brand equity measurement and media ROI analysis.

Desired Skills:

• Data Analysis & Interpretation; able to analyse complex data sets, identify trends, and derive actionable insights.

• Strategic Thinking & Planning; can develop and implement strategic social media and e-commerce plans.

• Media Mix Optimization; expertise in optimizing media mix strategies to drive efficiency and ROI.

• AI-Driven Insights & Automation; proficient in leveraging AI tools for insights generation and automation.

• Cross-Functional Collaboration; excellent ability to collaborate effectively with teams across different departments and regions.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).​

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.