Brand Executive - Pukka

Job Title: Brand Executive – Pukka (Brand Building)

Work Location: Mumbai, India

Function/BU: Nutrition, Marketing

Role Description

• Lead all social-first demand generation efforts, with a strong focus on building and scaling community engagement models
• Drive end-to-end ownership of Others’ Say - including ideation, execution, and performance optimization - to boost conversions and search impact
• Build and execute a performance-focused content strategy that drives measurable impact across all consumer touchpoints
• Operational excellence to ensure availability across channels by analysing supply gaps and finding timely solutions.
• Responsible for leading high-impact collaborations/activations
• Collaborate closely with creative, media, and influencer agencies to unlock innovative ideas and platforms to fuel brand growth

Key Skills: 

• 2+ years of experience in D2C end-to-end marketing /media/creative agency/influencer agency
• Prior experience with social-first DG, content, or influencer marketing
• Capacity for insight, analytics & performance management.