Senior Brand Executive - Dove

Job Title: Senior Brand Executive - Dove

Work Location: Mumbai HO

Function/BU: Beauty & Wellbeing, Marketing

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good, and get more out of life, giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

At HUL, we believe that every individual, irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability, or marital status, can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas, and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!

JOB DESCRIPTION:

TEAM CONTEXT: You will be part of the Dove Brand Team, as Senior Brand Executive, working on all Dove eComm Deployment + full ownership of Premium Mixes like Scalp+ Hair Therapy and Curls.

EXPECTED WORK

• eComm
  • Business delivery of Dove Hair on eComm
  • Execution excellence on eComm across Content, Pricing
  • Design and measurement of media spends on eComm platforms
  • Customer partnered spends off platform (CPAS, DSP, Co-Op, joint marketing plans, etc.)
• Own full demand generation of Dove’s Premium Mixes

EDUCATIONAL QUALIFICATIONS, EXPERIENCE & SKILLS

• Experience in eComm execution & demand generation > 2 years, either from a brand/category/account/platform lens.